FMCG retail execution software for India

AI-Powered FMCG Beverage Retail Execution & Visibility Platform

Plan campaigns, assign outlet-level tasks, capture geo-tagged photo proof, audit displays and track promoter, merchandiser and field-sales execution from one platform.

30-dayPilot approach GPSOutlet visit proof PhotoAudit workflow
RetailSmart Command Center
Visibility84%approved proof
Promoters126tasks done
Merchandising92%checklist score
Outlet visit captured ASM review pending NTM approval complete
RetailSmart FMCG retail execution software logo

Workflow

How RetailSmart operates in the field

FMCG execution often breaks between outlet selection, field visits, photo proof, approval comments, payout tracking, and leadership dashboards. RetailSmart gives every team one traceable workflow.

Who it is for: For FMCG beverage, personal care, food, general-trade, modern-trade, visibility, merchandising, and promoter execution teams.

  1. Create campaign or visibility programme
  2. Assign outlets and field users
  3. Capture geo-tagged photo proof
  4. Review by ASM, NTM, Accounts, or manager
  5. Track KPIs, exceptions, and payout status

Capabilities and KPIs

Core capabilities with measurable execution signals

Core capabilities

Retail visibility managementMerchandiser visit and task trackingPromoter programme managementGeo-tagged outlet visitsPhoto-based retail auditsPOSM and display complianceTerritory and manager dashboards

Measurable execution KPIs

Outlet coverage %Task completion %Photo proof approval %Pending review ageingVisibility consistency %Promoter productivity

Indian FMCG use cases

Relevant general-trade and retail execution scenarios

Beverage cooler and shelf display audits

Use RetailSmart to assign outlet-level work, capture proof, review exceptions and close action faster.

Promoter attendance and outlet activity tracking

Use RetailSmart to assign outlet-level work, capture proof, review exceptions and close action faster.

General-trade visibility programme payout control

Use RetailSmart to assign outlet-level work, capture proof, review exceptions and close action faster.

30-day pilot

Start with a focused pilot before a larger rollout.

RetailSmart can be piloted with selected territories, outlets, field users, approval owners and dashboards. The pilot helps validate user adoption, proof quality, review speed and execution KPIs.

Start a 30-Day Pilot

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Related RetailSmart workflows

FAQs

Questions buyers ask before a RetailSmart pilot

Who is RetailSmart built for?

RetailSmart is built for FMCG brands, beverage companies, trade marketing teams, sales leaders, merchandiser agencies, promoter teams, and general-trade field execution teams.

Can RetailSmart run a 30-day pilot?

Yes. A 30-day pilot can start with selected territories, outlets, field users, visibility tasks, photo proof, approvals, dashboards, and price discussion after the use case is mapped.

Does RetailSmart replace Excel immediately?

RetailSmart can start alongside current Excel processes and gradually move outlet lists, assignments, approvals, audits, and dashboards into a controlled workflow.

Demo CTA

Ready to discuss RetailSmart?

Tell us the module you want to pilot: visibility programmes, merchandiser tracking, promoter management, photo audits, field sales execution or general-trade dashboards.